I always try to look ahead before accepting any role, to think strategically about how it will fit into my overall career trajectory. Then I took a senior marketing director role at Epic Records where I was Future's first product manager and launched his career. I got to work with artists that influenced and shaped my sense of myself, like Erykah Badu and Q-Tip. Then I was asked to move over to Motown as a senior marketing director where I handled digital and traditional marketing. I was promoted to director in six months and senior director a year later. I knew she had something special so I raised my hand in a meeting and asked to work the project. I interviewed a short time after that and next thing I knew, I was a digital marketing manager at Universal Motown and Republic Records.Īt Republic, I learned that there was this newly-signed artist named Amy Winehouse. He asked me how Bad Boy was treating me and if I was interested in him speaking to his manager about me. He was working at Universal Motown and Republic and mentioned that they were expanding their digital marketing team. As we walked a couple of blocks down Broadway, I learned that we were doing the same kind of work. I happened to run into an NYU music business classmate right across the street from Bad Boy while I was running an errand. I realized, too, that having the right opportunities and experience would lead to money at the proper time. The job put me on the map even though I was making peanuts. Although I was reluctant, I knew that this was the right opportunity at the right time, so I said, "yes," and was able to take the lead in the marketing of a Notorious B.I.G. She worked at Bad Boy in digital marketing and said she needed my help working across some projects that were coming out. I took some time to reflect and regroup, and after a few months of interviewing across a few labels and media companies, I got an unexpected call from Diddy's sister. And, in the end, it was worth betting on myself to better position my career direction. (I did not have another job and student loan payments were going to start kicking in soon.) I was scared, but I decided that my convictions had to outweigh my fear. I talked to him about it a few times and things didn't change, and I feared it would have a lasting negative effect on my career trajectory, so I quit. But then I noticed early into the job that my day to day duties skewed more to the personal side of things.
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